Connecting Mongolia

Mobicom

… Even meeting was difficult with Mongolians regularly using the central square in the capital as a meeting place…


Mongolia is a very special country; it has a total land area of 1,564 million sq km and a population of 2.8 million people. A large proportion of the population live outside of the capital city Ulaanbaatar and have settled in about 350 provincial regions and towns known as soums and aimags. Mongolia is a vast country with a widely dispersed population and as a result early communication was difficult with people relying on travelers passing through to deliver news or receiving news via mail once a month. Even meeting was difficult with Mongolians regularly using the central square in the capital as a meeting place.

But this all changed when, on March 18th 1996, MobiCom Corporation introduced the first cellular phone services in Mongolia and provided the first mobile communication services to Mongolian customers. At the time, mobile phone technology was relatively new and was being enthusiastically embraced around the world, the same followed in Mongolia. MobiCom’s strategy to not only launch mobile phone services but also a ‘Service Culture of Consumerism’ was widely received by Mongolian customers. Pre-launch research indicated that within 5 years MobiCom could expect around 20,000 subscribers, however, after 5 years the number had reached 155,500. The number of people using mobile communication services has continued to grow with 1.9 million Mongolians, or around 70% of the population, now connecting through wireless ‘phone’ technology with over 170 different basic and value added services currently available.
In addition to this, 73% of the total income of the Information and Communications Technology sector in Mongolia is earned solely by the mobile telecommunications sector.

 
 
 
In terms of total mobile phone usage, the split between cities and rural areas is fairly even with 51% of mobile phone users living and working in rural areas. Subscribers across the country are now able to use their mobile phones to access the internet to find out the latest weather forecast or even the market prices for raw materials quickly and easily. On average, rural subscribers in herder’s campsites also make over 4000 minutes of local and international calls and write over 3600 SMS messages.

In recent years, the use of smart phones and tablets with iOS, Android and Windows Operating System has increased sharply with 25% of subscribers now using them. A direct result of this is a substantial increase in data usage with Mongolian customers now using a total of 7 terabits of data per month. To cater to this hunger for data, a great number of programs and applications have been created and launched by Mongolian developers providing a local flavor to many of these. In this age of the Information Technology, many types of products and services based on advanced technology have been developed, person-machine, machine-machine /M2M/ services are just one example. With the help of these services, many different devices and machines have been able to exchange data with each other from distant locations without human participation and can be controlled from a central point. These services also allow people to make purchases, watch TV and can even be used by doctors to diagnose and treat patients form great distances. Services such as these are a very practical demonstration of how technology is keeping up with an ever growing world.
 
These days it’s almost impossible to imagine the frantic pace of growth of the mining sector or the remarkable economic growth of Mongolia without the contribution and continued advancement of information and communications technology. With this is mind, MobiCom Corporation is continually striving to become the business partner supplying a complex and comprehensive range of ICT solutions. We provide an extensive nationwide mobile communications network and infrastructure offering ICT services including mobile and wireless communications, international calling, satellite communications, as well as broadband and internet services.